Video created by ie business school for the course market research and consumer behavior module 2 will guide you through the consumer decision-making process here you will explore how a potential-buyer researches a product, how they make. Every consumer goes through a thinking process after they purchase an item this process is the post purchase evaluation the consumer has an internal war with themselves on whether or not the purchase was right for them.
Consumers' retail store selection behavior depends on - store image despite post-purchase dissonance, many consumers proceed with consumption of the product how consumers use the products is an important knowledge source for marketers, as they can offer better products and reach more consumers based on these consumer usage patterns. Post purchase evaluation process carlie higdon man105 march 9, 2013 professor dana adams consumer post purchase evaluation is generally affected by pre purchase expectations, the consumer usually does some sort of research to compare prices and such before making a big purchase, a house or a car for example. Post purchase evaluation:determinants of satisfaction, consumer complaint behavior consumer psychology social sciences psychology business marketing. Module 2 will guide you through the consumer decision-making process here you will explore how a potential-buyer researches a product, how they make their purchase decision, and their post-purchase evaluation.
Post purchase evaluation consumer is uncertain of the wisdom of his decision he rethinks this decision in the post purchase stage post purchase stage serves to broaden the consumer's set of experiences stored in the memory. The consumer's level of satisfaction or dissatisfaction is directly related to the varying relationship between their initial expectations of the product (pre-purchase), and their perception of the actual performance of the product (post-purchase) in their hands.
Post-purchase behavior is the final stage in the consumer decision process when the customer assesses whether he is satisfied or dissatisfied with a purchase how the customer feels about a purchase will significantly influence whether he will purchase the product again or consider other products within the brand repertoire. Consumer decision making process: a detailed analysis posted on july 6, 2013 by john dudovskiy the consumer decision making is a complex process with involves all the stages from problem recognition to post purchase activities. Post-purchase behavior involves all the consumers' activities and the experiences that follow the purchase usually, after making a purchase, consumers experience post-purchase dissonance in other words, they regret their purchase decision the reasons for high post-purchase dissonance can be attractiveness and performance of forgone alternatives, difficult purchase decision, large number of.
The consumer decision making is a complex process with involves all the stages from problem recognition to post purchase activities all the consumers have their own needs in their daily lives and these needs make them make different decisions.